Hi
@Chris Brown and thanks a lot
!
If I were to name the most important difference at a high level of generality, it was being significantly more organized and consistent with my efforts. Firstly, I started the cycle a lot earlier and took the time at the beginning to make a list of all the firms I was interested in, to note down their deadlines, and then to allocate timeslots for completing them in every week from September to February. Simultaneously, I began to attend lots of firm events (most of them online or organized by my university) and started investing at least 30 mins to one hour per day in improving my commercial awareness (mostly by listening to podcasts while commuting or running errands). This quickly improved my understanding of the world of business and the role of law firms, which led to me discovering a interests in M&A, restructuring, and capital markets. This enabled me to write significantly more persuasive 'Why law?' and 'Why the firm?' answers and was extremely helpful later on when I started doing ACs and interviews.
Secondly, in my second cycle I stopped trying to do everything on my own. I applied for and joined the careers mentorship scheme at my university and had the incredible luck to be allocated an amazing mentor. Getting thorough reviews on my drafts and redrafts of my first few applications was beyond helpful, as I understood for the first time what great application writing looked like and was then able to model all my subsequent work on that. At the same time, I constantly worked together with friends, and we would take a look and give our thoughts on the each others' applications. This was both great both for improving the quality of our writing and spotting mistakes and for making the entire process a lot more enjoyable.
Finally, in my second cycle I invested a lot more of my time in applications: taking everything into account (research, writing, commercial awareness, events, interviews etc) I think I used to spend between 30 and 40 hours per week on it. Together with the other factors I mentioned, this meant I could write a significantly higher number of high quality applications. This is the number one factor that drastically improved my AC progression rate, which is ultimately what enabled me to get VS and TC offers.