Hi, does anyone have any advice for how to stand out in a cover letter (this is for a DTC app)? I've never had to do one for a law firm before. They've given a few pointers i.e. why this firm/office/why a career in law, but I'm struggling with sounding quite generic (I feel!)
Hiya
@bluescarf
If you could let us know which firm you're applying to, we could give more specific advice. Some firms have certain requirements or things they particularly look for in an applicant's cover letter.
More generally, I think you should try to ensure the cover letter fundamentally addresses (1) why you're interested in commercial law; (2) why you're particularly interested in joining the firm in question; and (3) what experience/skill you can bring to the role. Although you don't necessarily have to do so, I've generally found that grad rec appreciates how straightforward it is when you address issues in this specific order.
When answering (2), you'll want to ensure that your motivations are as tailored to the firm as possible. I've generally found such tailoring to be especially important in the case of direct training contract applications, where firms may expect you to demonstrate a strong understanding of what they do and where they sit in the overall market in London. To ensure this section of the cover letter is tailored to the firm, you'll want to focus on the main practice areas and/or sectors the firm is known for advising on in London (or wherever you're applying to). You'll also want to convincingly explain why such areas of work speak to you and your motivations. I'd also encourage you to focus on matters that the particular office you're applying to has advised on, rather than focussing on transactions/cases that other offices have been involved with.
Again, if you have more specific information about the particular firm,
@Andrei Radu @Amma Usman and I can offer more specific suggestions. But hopefully this gets you started.