- Sep 7, 2024
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How to best research how a firm differentiates from its competitors and its position in the market? Would appreciate any insights @Ram Sabaratnam @Amma Usman @Andrei Radu @Jessica Booker
Hiya @future_traineesolicitor
I'm sure @Amma Usman and @Andrei Radu would have more to say here, but when researching a firm’s competitors I normally took the approach below and pulled from several different sources.
- Industry rankings: My starting point is usually Chambers UK and Legal 500. They’re great for understanding what practice areas a firm is really known for and seeing how they rank compared to other firms in the same areas. It gives you a solid foundation to identify competitors. Chambers Student profiles are also golden in that they offer a broad overview of the sort work a firm is typically known for, while the rankings offer more granular insight into specific areas a firm excels in.
- Legal publications: The Lawyer (a favourite of mine, and their podcast is FREE) and The Global Legal Post were pretty useful. They frequently covered major lateral hires, practice area expansion (or contraction lol), or geographic expansion and painted a more holistic picture of firms for me than was typical of Chambers UK or Legal 500. The Lawyer's podcast was also great, because they often discussed certain firms and their strategies, as well as important market shifts that allowed those firms to really stand out compared to their competitors. I also generally found their discussions quite accessible in terms of the level of detail. Worth noting, though, that some of these publications do require subscriptions and have articles behind paywalls.
- Any awards: Looking at recent awards a firm has won can also reveal their strengths. If a firm regularly wins in a specific practice area or outperforms similarly ranked competitors, it’s a good indicator of their reputation in that specific area. The Lawyer Hot 100 was also fantastic in highlighting standout deals and lawyers at various firms.