Hi everyone,
I am doing my application for CMS but I am struggling to understand what separates the firm compared to its competitors and who its competitors are. Does anyone have any insights?
Hey
@DesperateForVac , just building on my last response. I often use a trick to find a law firm’s competitors. It’s quite easy to implement and has saved me a lot of time.
First, look at X firm’s core practice areas.
Second, search what Chamber’s Rankings it has in that areas.
Third, check other firms with the same or similar rankings.
Fourth, check the type and scope of the deals they carry out - are they working with small enterprises or mid-market, for example? Which other firms work with those types of clients in
that sector.
Ta’daaaa ! Those will likely be the firm‘s key competitors.
If a competing firm has been named more than once in that four-step approach, then they are likely to be a guaranteed competitor.
In CMS’ context, I advise looking on firms with a similarly strong tax offering.