Hi
@Andrei Radu,
This might sound like a silly question, but how does a firm balance meeting its clients’ needs against its own? In the case of Paul, Weiss, you mentioned that Brad Karp (Chairman) made the decision to invest a lot into Paul, Weiss’ unprecedented expansion into London, with the firm facing increased demand from its PE client Apollo to have a London practice. How does a firm like Paul, Weiss assess (internally) whether what their client wants or needs is suitable for their firm? Of course firms like Paul, Weiss want to attract and retain their clients, but does this mean that law firms like Paul, Weiss are put under significant pressure to comply with client demands at all costs? Apologies if this sounds like a dumb question lmao. 🥲🥲
That's a great question, although unfortunately my capacity to give an informed view is very limited (these decisions are made by executive partners through rather secretive internal processes, and while I have a passion for researching these matters after all I am not even a trainee yet 😁).
The closeness of Paul, Weiss and Apollo is actually quite unique even in an industry with many institutional relationships, and one which has attracted its fair share of criticism. Essentially, as you suggested in your question, the problem is that too close of a relationship can give the client an inordinate amount of control over the operations of a firm. In the case of Paul, Weiss it seems like even the firm's post-2008 expansion into transactional practice areas was partially the result of a conversation with Apollo (who at the time was only a disputes client), where the PE firm explained what practitioners Paul, Weiss would have to poach to win over its mandates on the PE front. Subsequent to that Paul, Weiss did in fact foster an extremely profitable relationship, one which
Business Insider claims brings the US firm more than $100m per year in fees.
However, the same article holds that there have been a number of negative impacts as the result of this and that this relationship has changed "the DNA of the firm". Apparently some insiders claim that those pursuing partnership are encourage to seek to work on Apollo mandates in particular, and that the power balance in the firm's partnership is tilted in favour of those with ties with the PE giant. This can lead to an always on culture when it comes to this client's demands and it can potentially lead to conflicts in prioritizing them over other clients.
Nonetheless, it is unclear if these worries actually materialize and the evidence is at best anecdotal. What is clear that there are many benefits to this kind of connection. In an industry where partners are increasingly mobile between firms and tend to take their client books with them, an entrenched institutional relationship like this can give a firm a lot of certainty as to a constant flow of work. As you rightly identified, it can give the client a lot of power in influencing the firm's strategic priorities. However, firms' and core clients' incentives are often aligned, as I would argue is the case for Paul, Weiss' London expansion.
Just as London has become increasingly important for PE activity in the last decade, so has the profitability of having a London PE offering increased. This is to such an extent that now many in the legal press argue that for a firm to be part of the so-called the "Global Elite" and be truly competitive i in the market for high-end international transactions, it must have both a strong New York and London presence. As such, while Apollo's asking (coupled with the strategic opportunity to take advantage of internal conflicts within Kirkland's partner ranks) may have been the decisive factor in triggering the hiring spree, I also think it may have simply been the last clear indication Paul, Weiss needed to see where the winds of the legal profession were blowing.