How to best answer the question 'why this firm' in a structured manner in an interview? Any insights would be appreciated
@Ram Sabaratnam @Amma Usman @Andrei Radu
To add to
@Amma Usman's great post on this, I just wanted to lay out the basic structure I used. There are other structures you can employ for a great answer but this one ended up working very well for me, even when I had to cover a lot of information over a span of 3-4 minutes.
Introduction: State the number of reasons you will discuss and the basic point of each - eg. "I want to join your firm instead of your competitors because of three key reasons: firstly, the firm's strength in X department; secondly, the firm's strategic focus on Y; thirdly, the firm's Z approach to training".
First reason
- State the feature of the firm and state the basic idea behind your interest in it - eg. "So, firstly, I am attracted to the firm's strong corporate M&A team because of my interest in learning about new businesses across a variety of fields and working on complex contractual negotiations"
- Explain the factual claim you are making about the firm and back it up with evidence; if possible in a way which distinguishes it from rivals - eg. "Having researched the firm, I know it is a market leader in this practice area because of its reputable rankings in Chambers/Legal 500 and its numerous high-end mandates such as ..."
- Tie it back to yourself and elaborate on your interest in the relevant feature of the firm, linking it to an example form an experience if possible - eg. "Thus, your firm is the ideal place to explore my interest in the area, as I would be learning from the best practitioners in the field while working on the most important matters. This opportunity excites me, as I have recently completed a Forgae M&A virtual internship, where I got to complete usual trainee tasks such as due diligence and proofreading - an experience which further confirmed the alignment between my skills and motivations and the work of the firm's M&A department."
Second/Third reason:
- Repeat the same three steps and do not forget to signpost
Conclusion: Summarize your points and reaffirm your interest - eg. "As such, because of the interests I just discussed in X, Y and Z features, your firm is the ideal place to begin my legal career".