This is absolutely amazing and super helpful! Thank you very very much Amma!I think it‘ll be good to combine both a sector-based analysis and a size and market positioning analysis.
Starting with the sector-based approach is logical because Browne Jacobson is well known for its work in specific areas such as health, education, insurance, local and central government, and corporate sectors. Competition shifts depending on the sector in question, meaning that firms which may not rival Browne Jacobson in overall size or breadth of services can still be key competitors within certain markets. For example, in education law, firms like VWV (Veale Wasbrough Vizards) and Stone King are strong players, particularly in advising schools, academies, and universities. In health and social care, firms such as Bevan Brittan and Capsticks frequently act for NHS trusts and other healthcare providers, competing directly with Browne Jacobson in that space. In insurance and public sector work, DAC Beachcroft and Kennedys are relevant competitors given their focus on risk, claims management, and advising government bodies.
After considering the sector view, I’d say it is equally important to analyse competitors based on size, revenue, and overall market positioning. So Browne Jacobson is a national law firm with offices in major UK cities and a growing London presence. As such, firms like Weightmans, Freeths, TLT, Shoosmiths, and Wright Hassall become relevant. These firms operate within a similar revenue range, have national footprints, and often pursue similar mandates in both public and private sectors. They compete with Browne Jacobson for mid-market corporate work, real estate deals, and advisory roles for public sector clients. So this is just one angle to look at it from.
I‘d say using both approaches provides a fuller picture. This is important because understanding a law firm’s competitors is not only about scale… but also about sector leadership/influence and many other factors.
I’ve also created a more detailed thread on this back in the day which you can refer to. This should cover the “many other factors point” - https://www.thecorporatelawacademy.com/forum/threads/guide-to-identifying-a-law-firm’s-competitors.9422/
Hope this helps![]()
If a question is asked in relation to what gives BJ an upper hand over competitors, what are the best points to cover that? Should I be looking for usp’s? Should I answer separately for sectors and then for size or just mention the points that give the firm an upper hand over competitors in the end all together?
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