I would normally choose 3 reasons and try to allocate an even word count to each one e.g., 100 words per reason. This is a good balance between explaining your motivation but writing it in a coherent and succinct way.Is it risky to use two reasons as opposed to 3 for responding to "Why this firm"? The word limit is 300
If you feel that you will not be able to get your ideas across in that limit then I would say it’s best to choose two reasons and give more depth for each one. I would just make sure that the two points are thought out and tailored to the firm you are applying to.
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