Jessica Booker
Legendary Member
TCLA Moderator
Gold Member
Graduate Recruitment
Premium Member
Forum Team
- Aug 1, 2019
- 14,528
- 20,215
I just laughed as I read it as "A Burden" in a similar way to some of the comments in the post....Strikes me as utterly needless and probably very expensive... the branding consultant was laughing all the way to the bank with that commission!
Also, nobody in the entire planet refers to Aberdeen as "abrdn", only "abdn" (take it from someone who lives here).
As I said to my colleagues, I swear missing out vowels from company names was something dodgy nightclubs did in the early 00s - I think someone was trying to relive their youth (not that all you lot will remember that time as you are all far too young... 😄)