would stating that the firm has band 1 rankings in xyz, and then naming any firm which also has a band 1 rankings in those areas as competitors be a good way of structuring an answering? so for example, if a firm has a band 1 ranking in infrastructure, and so do 5 other firms, would it be correct to say those firms are competitors because they all have band 1 rankings in infrastructure?
@Jessica Booker @Amma Usman @Andrei Radu
Hey
@murm and
@AnAnonymousDuck ,
I have actually made a thread on this which I have linked below.
Looking at the thread also, I now see the need to expand on certain areas to enable candidates to be more specific with the question on a law firm’s respective competitors.
I’ve included a more detailed analysis below:
If you’re trying to figure out if firms are competitors, I wouldn’t rely on Band 1 rankings alone. It’s a good starting point, but there’s more to it. For example, just because a firm is Band 1 in infrastructure and five other firms are too, doesn’t mean they’re all direct competitors. You’ve got to dig deeper into what they actually do within that area. Are they working on the same type of projects? One firm might specialise in financing infrastructure deals, while another focuses on disputes or PPP projects, so they might not be directly competing.
You also need to look at where they’re operating. If one firm’s focus is primarily in the UK and the others are big in Asia or Africa, they’re not really clashing for the same clients. Cross-border work is another factor. If two firms have a strong global reach, they’re more likely to compete than if one only works regionally.
Another thing to check is their client base. Are they going after the same kinds of clients, like government bodies or private equity investors? If you notice they’re working for completely different sectors, they might not even be on each other’s radar. Rankings won’t tell you that, but their deal announcements or case studies might.
Then there’s reputation, beyond just being ranked Band 1, are these firms seen as leaders in the field? Do they publish thought pieces, host events, or push innovation like new ESG approaches? Sometimes a firm might technically rank the same but not have the same level of influence in the market.
Volume and size of deals also matter. A firm doing smaller or mid-sized infrastructure work won’t really be competing with a firm that handles billion-pound projects. It’s about scale, not just rankings.
One thing that really gives it away is lateral hires. If two firms are always poaching talent from each other in a certain area, it’s a big sign they see each other as competitors. And finally, you’ve got to think about strategy. If a firm has publicly said it’s focusing on growing its infrastructure practice and targeting the same regions as another Band 1 firm, that’s a clear overlap.
So yeah, Band 1 rankings are helpful, but they’re just scratching the surface. You’ve got to think about clients, geography, deal size, and strategy to really figure out if firms are competing. It’s all about the bigger picture.
In this guide, I’ll be talking about how to identify a law firm’s competitors. This is a skill that’s not only useful for applications but also helps you get a much better understanding of the legal industry as a whole. Honestly, this was something I initially struggled with. I found it hard to...
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