How do people answer „why this firm“ in interviews?
I have had several interviews and always
received the feedback that my answer for „why this firm“ was weak / too superficial.
I usually go with three points:
- deal / practices area that interests me
- technology / innovation
- culture / CRS
It might be that there is not enough “you” or “why” in the answer - all of those things could be claimed by many applicants, but they want to get to the reasoning as to why you (as a unique applicant) are interested in these things or why they are important to you.
Alternatively, it may be that there is not enough specifically about the firm. Those are broad topics that apply to lots of firms - so what is it about the specifics of the firm’s CSR initiatives (rather than CSR broadly), what is it about the firm’s innovation that is particularly important or stands out to you, especially as to how it will impact your career and responsibilities as a trainee/junior lawyer?