Hey
@chris2812morris,
So I used to have a template with the piece of news or information about the firm that I found interesting, let's say
Latham's Africa practice and a new oil and gas deal made in South Africa for instance. Then I wrote, next to this information, my personal connection to this information that made me interested in the firm and that practice in the first place, in my case, the fact that I am originally from West Africa and I would love to work on deals linked to the African continent.
Does that make sense? It might not for some people but it was a good way for me to find a genuine link between the firm's specialities and my background, whether professional or personal.
I hope that helps and good luck!