oh I just meant any kind of general trends!
It’s tricky because the big four’s movement into the legal industry is more a threat to magic circles who do similar work for financial institutions than it is to say national commercial firms.
When I see the question, I personally consider who the competitors are for that specific firm because it’s an opportunity to show your understanding of that firm. To know that, you need to know what work the firm does, it’s main client base, and it’s specialist areas where it’s competitors are doing similar work. From there, I find you can be a bit more creative in what the firm can do to remain competitive as you have a deeper understanding of what work it’s competing for from what clients. For example, if the firm is specialists in the technology sector, you might focus on how the firm can provide ‘value add’ technology or services through packages tailored to start-ups that other firms aren’t offering.
www.lawgazette.co.uk
