Hey
@pleasepleaseplease , great questions. I remember having the same questions when I was applying as well.
I have a few thoughts on each question.
1. This is essentially the ‘why X firm’ question. I always fell into the trap on talking about things that didn’t matter here. For example, I would talk about things like an international reach or pro bono. This was a horrible approach, as it could easily apply to many firms. I would talk about things like the opportunity to work on Windrush initiatives, which many international firms do. Here, the best way to show demonstrated interest is by focusing on the
work - the practice areas. Now, it‘s also not enough to talk about practices for the sake of them, because again - many firms have the same practices. I remember once being asked at an AC why I wanted to work at the practice I mentioned in my application. I expanded on this, but the next response was ‘okay.. many firms have this practice - what is it about
our practice that appeals to you’?. This got me thinking, and made me realise that I didn’t do enough research. Of course, I didn’t get the vac scheme offer because I didn’t have industry awareness then. So, within each practice at a firm, deeper research will make you find out more about their
niches- this is what makes them stand out. Let me give you an example below;
Latham, White & Case, and HSF are among a class of firms with a strong presence in emerging markets, particularly within Africa and the energy/project development sector. Now, it’s funny because many firms have energy and project development practices. However, these firms have a strong presence in emerging markets in Africa - this is their
niche. If you have an example of how this resonates with you as a candidate, you’ve not only showed demonstrated interest - you’ve showed
specific interest. This is what’ll make your application stand out. Adopt a similar approach to your research on Kennedys, finding a niche in their practices which appeal to you and I’m sure you’ll nail this question.....
