Could someone please tell me what they think are advantages of a firm growing through acquisition as opposed to merging is? A bit confused in my research and don’t want to say the wrong thing
If you’re comparing, it depends on the extent of the merger. Usually, some of the benefits of acquisition are:
•Retaining brand identity
•Quickly establishing a new presence in a new country/location
•Quick entry into new specialities (say if it acquires a niche IP firm)
•Reduce competition in the marketplace
Merging might be seen as riskier because:
•Possibility that firm’s cultures clash (though this can still happen with an acquisition)
•Disagreements on asset/profit pooling that make integration difficult
•Can be costlier