Could someone please tell me what they think are advantages of a firm growing through acquisition as opposed to merging is? A bit confused in my research and don’t want to say the wrong thing![]()
If you’re comparing, it depends on the extent of the merger. Usually, some of the benefits of acquisition are:
•Retaining brand identity
•Quickly establishing a new presence in a new country/location
•Quick entry into new specialities (say if it acquires a niche IP firm)
•Reduce competition in the marketplace
Merging might be seen as riskier because:
•Possibility that firm’s cultures clash (though this can still happen with an acquisition)
•Disagreements on asset/profit pooling that make integration difficult
•Can be costlier