I'll share some thoughts on the first two questions, although this is by no means exhaustive.
How is Shearman different to the magic circle?
- Shearman has a longstanding finance practice in the US, whereas the magic circle haven't had much luck breaking into the US market. That means Shearman can leverage its relationships with US institutions in London and say: look we've worked with you for a long time, you know how good our team is, let us do your London deals too. It's easier to transfer these relationships than it is to win a cold pitch.
- After the financial crisis, European banks weren't really lending and this was a problem for European firms who needed finance. At the time, investors were also searching for products with a better return. Lenders started offering US products: high yield and Yankee bonds, and money poured into these markets. Shearman could then step in and offer European clients a finance package that covered both English law and New York law. The magic circle were on a backfoot here. They had less experience and fewer high yield lawyers.
How is Shearman different to the other international US firms?
- Shearman decided to go global earlier than its rivals. At the time many US firms were content building their domestic practices, Shearman was busy investing in Latin America, Asia, the Middle East and Europe.
- Shearman was good at gaining market share in difficult markets. For example, many US firms struggled to rival Shearman's past success in Germany.
- Its London practice is one of the largest of a non-UK law firm. A lot of that was thanks to the success of its high yield practice. It still remains one of the top firms for high yield, although lost the top spot to Latham.
Hi Jaysen,
Thank you for your reply.
I think two fundamental points that I've picked up on from my research are:
1.) That Shearman has been able to very successfully establish itself in the UK and compete with the Magic Circle, and even do better than the MC in quite a few practice areas. Whereas MC firms have not enjoyed the same success across the pond in the US.
2.) As you briefly mentioned, Shearman did indeed decide to go global much earlier than its US and MC rivals, and managed to successfully establish a strong presence in Asia and the Middle East, with their Project Development & Finance team being one of the best in those regions.
Essentially, Shearman's growth strategy is how I believe they've managed to maintain their competitive advantage, do you think that's a fair assumption?
...Basically I was hoping to tie my response to the above question into my response to their second Q, which is:
"Please use this space to explain your interest in pursuing a legal career at a city law firm, and your interest in Shearman & Sterling LLP"
Because if I mention the strength of the PDF practice in the first Q - this also ties into why I'm interested in Shearman in the second Q.