Hey
@gull86 I'd recommend doing some research on Legal500, Legal Cheek or Chambers & Partners (or our law firm profiles that are available to
TCLA premium members) and using rankings as a starting point to understand the practice areas the firm is recognised in, and then looking at the firm's website to see which areas they prioritise/headline. You can then find competitors by using the same rankings and looking at the firms that come up often.
Try to look for the USPs of HSF - what factors help make up the firm's identity in the industry? Maybe the type of sectors they focus on, their clientele, their largest practice areas, their regional focus etc. Use these factors to find other firms that prioritise these areas as well and to understand who their competitors may be.