- Feb 17, 2018
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Hi Jaysen,
Could you possibly do an insight into Norton Rose Fulbright please?
Thanks
Hey, I'm still finishing up, but in the meantime here are some initial thoughts. I'll use Norton Rose for short (although I know the firm hate when students do this !).
Norton Rose Fulbright
How Norton Rose transformed itself- Recent applicants probably only know Norton Rose as a huge global law firm. But that's only a recent phenomenon and it's a testament to how quickly the firm has grown its brand. In 2008/9 Norton Rose was a decent mid-sized firm that - in the CEO's own words - was trying to replicate Linklaters. And even as it was caught between the magic circle and boutiques, firms like Simmons & Simmons still boasted a higher turnover and PEP.
- Norton Rose decided to narrow its practice-area focus and concentrate on becoming a member of the international elite. Between 2009-2013, the firm made use of Swiss verein structures to quickly expand across the globe, entering Australia, Canada, South Africa and the US.
- In those five years, Norton Rose grew revenue from £297m to £1.1bn and its partner headcount from 246 to 1,156. All of a sudden, Norton Rose was a different beast altogether and many UK rivals followed suit. Norton Rose wasn't following Linklaters anymore.
- Its most impressive merger was with Fulbright in 2013. Not many firms had successfully carried out a merger with a US firm and after that, Norton Rose became a top 10 global law firm in revenue and lawyer headcount.
- After those mergers, Norton Rose spent some time on integration and in particular investing in Asia and Africa.
- But recently, it looks like Norton Rose has been pursuing a second transformation. The firm opened offices in Europe, returned to Canada for a merger with Bull Housser, invested heavily in the US through lateral hires and another merger with Chadbourne & Parke, and boosted its Australian practice with another merger.
- Transformation 2.0 gave Norton Rose about 4000 lawyers, revenues of up to $2 billion and 59 offices in 33 countries. In its $1-2bn bracket, Norton Rose has the biggest partnership and largest international footprint, according to The Lawyer. It's so big that it's almost double the average in its bracket.
- The firm wins a lot of work by pitching its global presence. For example, the firm won M&A Team of the Year in the 2017 Legal Week Africa Awards for its work advising Barclays. Barclays noted that few firms had such a strong presence in both Africa and London. In fact, Norton Rose is one of the most established firms operating on the African continent.
- An article by The Lawyer rated Norton Rose as the most international law firm in the world with 86% of its partners outside the UK. In 2016-17, 80% of its revenues were also outside the UK.
- Norton Rose leads the market in energy work. The mergers mean Norton Rose can leverage its global practice to win work for major corporations. That was a big reason behind its merger with Fulbright as its base, Houston, is a key market for energy work. Chadbourne & Parke also brought its energy practice to the table and gives Norton Rose a deeper US platform. According to The Lawyer, Norton Rose now has one of the largest global energy practices in the world.
- At the moment the firm is undertaking a number of big efficiency projects. That includes a very expensive global management system, investment in business services centres in Newcastle and the Philippines.
- Part of the reason behind that may be profitability. The firm may have grown in size but it hasn't really grown its profitability. In fact, its PEP was higher a decade ago. Swiss vereins may have helped Norton Rose reach everywhere, but at what cost?