Hi! I was wondering whether someone could help me in distinguishing the answers for the following questions:
'How can X overcome the challenges it faces in a saturated legal market' and
'How does X differentiate itself from other firms'
I'm not sure how to answer these differently in the same application. Thanks in advance!
This is just my opinion, so could very well be wrong!! But I think there are subtle differences between the two. The latter is probably easier to approach. For example, is there anything about their Training Contract that differentiates itself, like
Freshfields' 8 seat? Or anything particular about their Learning & Development processes? What is their intake size for trainees? How does it operate internationally,
Slaughter and May's best friend network, or
Freshfields 'one firm collaborative body' idea. How are its practice groups divided up. What does it specialise in? Things like that I think.
Whereas the first one I would approach as how does the firm add more value to its clients than other firms? Things like what distinctive innovation projects are going on, like
Linklaters has Nakhoda... does it have a dedicated FinTech Lab like
Ashurst? Does it have a outsourcing office to cut costs for clients? Any business teams that are able to identify market trends for client-centred conversations etc.
Hope that helps!