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Message: <blockquote data-quote="shannontongg" data-source="post: 109476" data-attributes="member: 16519">The quality of work and reputation of the firm can be one reason to apply for a firm, but I would say there is a lot more involved in choosing a firm than just that. It may be worth researching the following:-Style of training: This is super important as a junior member of the team, since you will have a lot to learn. Do you prefer an environment where you are likely to receive more guidance and structure to the work you are given, or one where you have a higher level of responsibility, and are expected to be able to ask questions to figure out the next steps more independently.Culture/strategy of the firm: Firms can pride themselves in being innovative, having a down to earth environment, or perhaps a big emphasis on client care. Each firm will be different in this regard. Doing your research to get a good understanding of the firm’s vibe will really help you answer the ‘why this firm’ question. If you are focusing on firms with good work life balance, they may have more emphasis on mental well-being which is something you can look to highlight.National/regional firms will have a different client base and different strengths compared to the other firms you have mentioned. Ultimately figuring this out will come down to researching each firm. Taking a look at the firms’ websites and recent work will start to give you an idea.You have mentioned you are ambitious. If progression within a firm is important to you, you can also look into what support the firm offers in terms of mentoring schemes or professional development, and whether the firm has good opportunities for progression. There was a recent article on RollonFriday about this with the results of their survey.I hope this has given you some more ideas of what you could research in putting together your answer for ‘why this firm’.</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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