Hi there,
I know TCLA has incredibly detailed law firm profiles as part of its premium service. The profiles have information on law firms you won’t be able to readily find online, as I believe they use a magazine called ‘The Lawyer’ to write them, which costs in excess of hundreds of pounds a year to subscribe to. If you are able to invest in the premium service here, I would thoroughly recommend it! I speak from experience in using them to supplement my own research for my applications.
If you wanted to create your own profiles I would start by looking at some of the following criteria:
- Practice area strengths
- Global/domestic presence
- Sector strengths
- Training contract structure
- Diversity initiatives
- Business Strategy
- Pro-bono work
- Recent hires/areas of growth
- Culture
- Technology and Innovation
- Deals
- Awards
You then can use some of the these resources for research:
- Chambers Student/Lex100 (overview)
- The graduate brochure of each firm. Almost always you can find these online and contain super useful info for all criteria.
- Firm website - look at employee profiles, awards, blogs, and practice area overviews.
- IFLR1000 and MergerMarket (for deals)
- FT (awards, technology, sometimes business strategy)
- Legal500 (practice area strengths and clients)
- Google news - if you search the firm sometimes you get really interesting results (and other times next to nothing at all!)
- Legal Cheek (overview and understanding of culture)
- LinkedIn/firm’s social media profile (see what they’ve been up to pro bono/deals/research wise). You can also talk to people at the firm using LinkedIn, getting info you might not be able to find online.
- Firm open days - basically cover all the criteria to create a good profile.
- The Lawyer is the holy grail for law firm research, but the cost is not really accesible for most students.
I’m sure there are more resources but that’s quite a comprehensive list which will put you in good stead for writing a good profile.
Of course, it goes without saying that you need to then tie the information you’ve found on the firm to your personal interests when writing your applications. This is just as important as the research and requires some self-reflection.