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Message: <blockquote data-quote="Ram Sabaratnam" data-source="post: 202317" data-attributes="member: 36738">Hiya [USER=34873]@AS24[/USER] Great question! I'm sure [USER=36777]@Andrei Radu[/USER] and [USER=36740]@Amma Usman[/USER] could add more here, but I tend to approach this question much like I would "Why Me?" in a cover letter. I think the key is to make your response personal, specific, and relevant to the firm. I'd also try to incorporate vivid or compelling examples, ones which really demonstrate how your skills, experiences, and interests make you a great fit for the firm.One way to approach this is by identifying your key strengths and connecting them to the firm’s "USPs". For instance, if the firm is known for work in certain practice areas or client sectors, mentioning your own experience with these sectors can be a real asset. I worked in a very research intensive university hospital for several years and gained a strong understanding of developments in life sciences as a result, and this was something I highlighted when applying to firms like Cooley and Goodwin. Similarly, my experience of managing international development projects while living overseas allowed me to highlight not just an interest in international work but a genuine understanding of what can go wrong in project finance matters that occur in other countries. Alternatively, if a firm has very lean teams, think about the particular skills that would be in demand for trainees joining such firms, and any experiences you have which demonstrate those types of skills. Overall, I think the strongest answers will be able to (1) identify certain aspects of the firm (e.g. practice areas, lean teams, nature of their work or clients) and (2) potentially identify certain skills you have that will be a real asset for a firm with those specific features.Hope this helps and good luck with the video interview!</blockquote>

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