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<blockquote data-quote="Amma Usman" data-source="post: 196501" data-attributes="member: 36740">Hey [USER=37511]@pleasepleaseplease[/USER] ,Yes, you can definitely go beyond the London office, but I still recommend touching on it in detail. This is because I presume the firm would want to know you are drawn to the office you’re applying to specifically.Before answering questions like this, I usually made a map of the firm’s competitors as this helps narrow things down. In order to know how a firm maintains its competitive advantage, you need to first of all know its main competitors.In terms of how a firm actually maintains its competitive advantage, I found it useful comparing its stance in the market (practice area-wise, for example) with those of other firms in the same band as it. Then, I subsequently researched those other firms too to see if the firm I was applying to had a unique offering that made it stand out, such as a niche offering within a practice area that other firms in the market may not be particularly engaged in. Just to flag here, there is no need to actually mention the firm’s competitors in answers, as one would run the risk of indirectly negatively touching on other firms. I had made a thread on this once, regarding how to identify a law firm‘s competitors, which I’ve linked here - <a href="https://www.thecorporatelawacademy.com/forum/threads/guide-to-identifying-a-law-firm%E2%80%99s-competitors.9422/" target="_blank">https://www.thecorporatelawacademy.com/forum/threads/guide-to-identifying-a-law-firm’s-competitors.9422/</a>Hope this helps, and best of luck with the apps!</blockquote>

[QUOTE="Amma Usman, post: 196501, member: 36740"] Hey [USER=37511]@pleasepleaseplease[/USER] , Yes, you can definitely go beyond the London office, but I still recommend touching on it in detail. This is because I presume the firm would want to know you are drawn to the office you’re applying to specifically. Before answering questions like this, I usually made a map of the firm’s competitors as this helps narrow things down. In order to know how a firm maintains its competitive advantage, you need to first of all know its main competitors. In terms of how a firm [B][I]actually[/I][/B] maintains its competitive advantage, I found it useful comparing its stance in the market (practice area-wise, for example) with those of other firms in the same band as it. Then, I subsequently researched those other firms too to see if the firm I was applying to had a unique offering that made it stand out, such as a niche offering within a practice area that other firms in the market may not be particularly engaged in. Just to flag here, there is no need to actually mention the firm’s competitors in answers, as one would run the risk of indirectly negatively touching on other firms. I had made a thread on this once, regarding how to identify a law firm‘s competitors, which I’ve linked here - [URL='https://www.thecorporatelawacademy.com/forum/threads/guide-to-identifying-a-law-firm%E2%80%99s-competitors.9422/']https://www.thecorporatelawacademy.com/forum/threads/guide-to-identifying-a-law-firm’s-competitors.9422/[/URL] Hope this helps, and best of luck with the apps! [/QUOTE]

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