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Be specific in two ways:1) how has the firm been innovative. Just saying it is innovative isn’t really enough. Try to drill down to how the firm is innovative (practical and real life examples of how they imbed being innovative at their firm). This is often why awards are slightly superficial, is the award is just evidence someone thinks they are good at it, but why they won the award is typically the more important content/reasoning.2) then take that specific element(s) and explain why that is important/relevant/of interest to you. Don’t just claim it is, try to evidence a connection to your own experiences/knowledge that shows previous exposure to this.If you take this approach, you’ll have the balance of research but also talking about you and your interests/motivations (it is not always about having to demonstrate your skills).
Be specific in two ways:
1) how has the firm been innovative. Just saying it is innovative isn’t really enough. Try to drill down to how the firm is innovative (practical and real life examples of how they imbed being innovative at their firm). This is often why awards are slightly superficial, is the award is just evidence someone thinks they are good at it, but why they won the award is typically the more important content/reasoning.
2) then take that specific element(s) and explain why that is important/relevant/of interest to you. Don’t just claim it is, try to evidence a connection to your own experiences/knowledge that shows previous exposure to this.
If you take this approach, you’ll have the balance of research but also talking about you and your interests/motivations (it is not always about having to demonstrate your skills).
