Normal
Just to add to [USER=36738]@Ram Sabaratnam[/USER]'s great advice.Not everything needs linking back to the firm specifically - sometimes firms don't need to see this at the application stage but may assess it later on in the recruitment process. As Ram has suggested, I think its important to focus on your key skills, achievements and impact you had, especially given the tight word limit. What you can do is think about the skills maybe the firm values the most and weave that into answers on occasion, but I don't think you need to transform everything, especially if it is as the cost of you demonstrating some of your more interesting or impactful experiences.
Just to add to [USER=36738]@Ram Sabaratnam[/USER]'s great advice.
Not everything needs linking back to the firm specifically - sometimes firms don't need to see this at the application stage but may assess it later on in the recruitment process. As Ram has suggested, I think its important to focus on your key skills, achievements and impact you had, especially given the tight word limit. What you can do is think about the skills maybe the firm values the most and weave that into answers on occasion, but I don't think you need to transform everything, especially if it is as the cost of you demonstrating some of your more interesting or impactful experiences.