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Message: <blockquote data-quote="MixxB" data-source="post: 133602" data-attributes="member: 25109">P: 1) Where am I going to source my coffee beans? 2) Will I be able to advertise this coffee as being 'fair trade' or 'sustainable'- this could determine the price I'm selling the coffee!E: 1) What is the general disposable income of individuals in this area- might affect footfall into the shop, if there is low footfall, might not justify the overheads of renting in London3) What is the average revenue and profit of similar businesses in the area?  S:1) What is the general area's attitude toward purchasing coffee as opposed to other commodities?  2) What are the local's attitudes towards gentrification and how might this affect local's willingness to buy from my shop?3) What kinds of people live in the area and is my product marketable to them (maybe if there's many students, prices would need to be lower, might benefit from emphasising the sustainability of the product in order to justify the price to a demographic with less purchasing power. If its high-income area, what are the locals wanting from a coffee shop--something instagram-able? Something of higher quality which would increase overheads. If its on-route to a station, emphasis on making coffee's in a quick and easy manner)4) Will I be able to employ people? T:1) Cashless and contact payments only?2) What kind of coffee machines are most appropriate to the main task (really tasty vs quick and easy)3) How can I use technology to set up a membership scheme?4) How can I use technology to set up an on-demand service for customer ease?L:1) What kind of lease or license am I going to need?2) Is the premises suitable for commercial sales?3) Are there any pre-existing claims to the property?4) Who will facilitate the conveyance/licensing?5) What kind of licence will I need to sell coffee?6) What kind of permission do I need to have people eat-in?7) What kind of plumbing and electrical problems does this area have?E:1) What is the environmental cost of importing my coffee beans and how can I offset this cost?2) How will my business contribute to local pollution and how will local pollution deter customers from dining in?S:1) Coffee is a common commodity2) Independent business are marketable through virtue of their independenceW:1) Coffee market may be saturated--what is my unique USP?2) Importing coffee beans may be costly!3) As a new business, I may not be able to justify increasing costs until later!4) What other services can I provide given that there might be a lull in footfall during working hours?O:1) How can I use 'independent business' to my advantage? 2) How can I collaborate with other independent business in my area to mutually promote our services?3) Being independent provides me with the chance to be a personable business, could I use this to give back to my community increasing my popularity and value within the area?T:1) How will my business do if another store opens a coffee service?2) Is increasing rent costs likely?3) Will I be able to compete with my competitors?</blockquote>

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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