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Message: <blockquote data-quote="Jaysen" data-source="post: 38151" data-attributes="member: 1">Hey William,It's a good question and you are right. The question 'How does Kennedy's differ from other firms you have applied to?" isn't the same thing as "why us?". There may be some overlap, but I'd view the former question as more of a descriptive explanation of what makes Kennedy's different.Now, the question isn't asking you to only select reasons that no other firm is doing - as you said, there will inevitably be some overlap. You just want to pick areas that are more different to some of the firms than others. This might include factors like a smaller trainee intake, a particular international strategy, a particular way they are investing in innovation etc.I think you may imagine recruiters to be stricter than they are. It's not really the case that you'll mention one point which isn't completely unique and a recruiter will decide to 'bin' your application. Here, you just want to demonstrate that you've thought deeply about Kennedy's USPs. If you do this and it still leads to a rejection, I doubt it will be a result of your answer to this question.</blockquote>

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