Thank you Alice, I was thinking it could help more exciting work come to the firm from clients who may otherwise use the legal arm of the big four accountancy firms? Also, would it feed into
DLA Piper's overall strategy to be true business partners to their clients by taking a more holistic overall view of their clients work?
You raise some good points and are thinking on the right lines.
Consultancy is something many firms are looking toward because as the big four have looked to legal services, there is a bit of a fear of competition there and so law firms are looking to be a one-stop shop for clients who might otherwise go to one of the big four. So, you are right in the sense it would bring some exciting work and give trainees more of a holistic experience. For example, some trainees may be seconded to the firm's consultancy arm which might give those trainees a fresh perspective on business strategy and be able to build closer relationships with clients (if lucky enough to get that contact) or simply understand a client's business on an even deeper level.
The relationships point may also be significant - if a client decides to use a firm for consultancy too, the client will work more closely with the firm and the relationship there will naturally deepen - trainees will benefit at the time from this but also as they progress through the firm. A stronger relationship may also mean more client secondment opportunities.
It is possible that consultancy driven work will require a slightly different skillset or some skills might be more frequently utilised so this could present a good opportunity for trainees if they were to do a potential consultancy based seat in broadening their skills etc.
Having that further revenue stream may also make an impact on trainees as well as the wider firm - the firm might have more income to invest in new technology or offer more competitive benefits as a result.
If you want to have a tangible real world example, I think A&O consulting might be a good case study for you here to get a better sense of how they have done it and it could help you further with this answer.
Hope this all helps a bit!