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Message: <blockquote data-quote="Kazam" data-source="post: 1910" data-attributes="member: 323">Interesting choice of destination! Italy was the original inspiration for Howard Schultz to create Starbucks but I would have thought Italians would find American coffee terrible.From the company website:"In 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to the United States. A place for conversation and a sense of community. A third place between work and home. He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors."</blockquote>

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