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Message: <blockquote data-quote="Mohanjith" data-source="post: 1890" data-attributes="member: 288">The past few years, soda consumption has been declining and the trend is predicted to continue as consumers search for healthier alternatives. The Pepsi Co CEO had also stated her vision for the company to provide healthy options to their customers which Ied to SodaStream.I recently read that Cadbury also plans to introduce chocolate with low sugar content. This may not exactly be diversification but it illustrates the above change in consumer behaviour I mentioned. I'm sorry, I will have to research a bit more on other companies and markets to identify how they have diversified.Yes I agree, Coco Cola would have the financial strength to see through any turbulent periods.Thanks for that insight.</blockquote>

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