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Message: <blockquote data-quote="Coralin96" data-source="post: 1885" data-attributes="member: 15">Interesting! I hadn't quite made the link with Pepsi buying Sodastream but that does make sense! What other traditional consumer product businesses would you say are diversifying? And what would you say is the changing consumer behaviour?From what I've read, the cost will be on finding staff, because 20% of Costa's staff in the UK are not British citizens. This will be a problem after Brexit as the freedom to move between the EU and the UK will be drastically reduced. There is a solution that has been proposed - short term working visa's for proposed, so perhaps Coca Cola will lobby for this.Brexit could also dampen consumer confidence causing a fall in sales for Costa.I think a key thing is that Coca Cola has a lot of weight behind it, so they can put huge amounts of money into Costa on a marketing campaign or international expansion if they wanted to.</blockquote>

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