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So I personally would tend to outline my opinion in an executive summary and then my analysis would be thematic. I know some people like SWOT and PESTLE for this type of thing but I used to just like selecting the themes which were pertinent (but I used to be guided by PESTLE so I knew I wasn’t missing anything so would keep this in my mind.

themes can be:
Finance/price
Assets of the two businesses
Outstanding litigation
Antitrust concerns
Market/social considerations (consumer appetite)
Reputation

I would then assess the two against each other, always concluding after each paragraph to show my thoughts.

also try to use headings etc and format clearly

I hope this helps, any follow ups please tag me

<blockquote data-quote="Alice G" data-source="post: 54812" data-attributes="member: 1160">So I personally would tend to outline my opinion in an executive summary and then my analysis would be thematic. I know some people like SWOT and PESTLE for this type of thing but I used to just like selecting the themes which were pertinent (but I used to be guided by PESTLE so I knew I wasn’t missing anything so would keep this in my mind.themes can be:Finance/priceAssets of the two businessesOutstanding litigation Antitrust concerns Market/social considerations (consumer appetite)ReputationI would then assess the two against each other, always concluding after each paragraph to show my thoughts.also try to use headings etc and format clearly <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile&nbsp; &nbsp; :)" loading="lazy" data-shortname=":)" />I hope this helps, any follow ups please tag me <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite1" alt=":)" title="Smile&nbsp; &nbsp; :)" loading="lazy" data-shortname=":)" /></blockquote>

[QUOTE="Alice G, post: 54812, member: 1160"] So I personally would tend to outline my opinion in an executive summary and then my analysis would be thematic. I know some people like SWOT and PESTLE for this type of thing but I used to just like selecting the themes which were pertinent (but I used to be guided by PESTLE so I knew I wasn’t missing anything so would keep this in my mind. themes can be: Finance/price Assets of the two businesses Outstanding litigation Antitrust concerns Market/social considerations (consumer appetite) Reputation I would then assess the two against each other, always concluding after each paragraph to show my thoughts. also try to use headings etc and format clearly :) I hope this helps, any follow ups please tag me :) [/QUOTE]

Verification: Our company is called, "The Corporate ___ Academy". What is the missing word here?

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