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Message: <blockquote data-quote="Jessica Booker" data-source="post: 189509" data-attributes="member: 2672">Tailor your presentation to the client first, rather than the firm. You have to ensure the pitch is appropriate for the audience, which in a real life situation would be the client, not people from the firm. If the pitch would work for multiple clients, it probably isn't tailored enough.I would focus on what the client cares about too - for one client that could be the commercial aspects, for the next more emphasis might be needed on pro bono or CSR. Use the vacation scheme to try and find people who have worked for that client (assuming it is an existing client) or at least know the industry that the client is in. Get their advice on what the client might care about. Look for documents on the firm's filing system or intranet that may also inform you of how the firm has worked with them in the past (or similar clients).Finally, work as a team to ensure your presentation is one seamless presentation rather than its respective parts delivered by each team member. It can be viewed quite negatively if there is a sense the team hasn't worked together to create a presentation.</blockquote>

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